# Add or Drop a Product Line (or Segment)

Some product lines or business segments tend to under-perform compared to others.

In deciding whether to add a new product line or drop an existing one, the management must consider relevant benefits and costs.

As a rule, product lines or business segments should be evaluated based on traceable revenues and costs.

Allocated fixed costs should be removed from the analysis of income since the company will incur in the entire amount with or without the product line or segment.

## Example

XYZ Company has three product lines. The company is considering dropping Product 2 because it has been operating at a loss. The following summarizes the income of the three product lines.

 Product 1 Product 2 Product 3 Total Sales \$15,000 \$22,000 \$37,000 \$74,000 Less: Variable Costs 9,000 10,000 19,000 38,000 Contribution Margin \$ 6,000 \$12,000 \$18,000 \$36,000 Less: Fixed Costs Traceable 3,000 10,000 6,000 19,000 Allocated 1,000 3,500 5,000 9,500 Net Income \$ 2,000 (\$ 1,500) \$ 7,000 \$ 7,500

Solution:

The allocated fixed costs should be removed when analyzing segment income. Hence, Product 2 should not be dropped since it has a positive segment margin.

 Product 1 Product 2 Product 3 Sales \$15,000 \$22,000 \$37,000 Less: Variable Costs 9,000 10,000 19,000 Contribution Margin \$ 6,000 \$12,000 \$18,000 Less: Traceable Fixed Costs 3,000 10,000 6,000 Segment Income \$ 3,000 \$ 2,500 \$ 12,000

Why are we removing the allocated fixed costs in our analysis? Because the company would still incur the entire allocated fixed costs with or without Product 2. A portion of these costs is actually absorbed by Product 2's segment income. If Product 2 is dropped, it will result in lesser overall profits.

 With Product 2 Without Product 2 Sales \$74,000 \$52,000 Less: Variable Costs 38,000 28,000 Contribution Margin \$36,000 \$24,000 Less: Fixed Costs Traceable 19,000 9,000 Allocated 9,500 9,500 Net Income \$ 7,500 \$ 5,500

The allocated fixed costs are unavoidable costs. The entire \$9,500 would be incurred with or without Product 2. If Product 2 is dropped, it will result in lower overall net income. Hence, the product line should not be dropped.

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